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5 smart reasons to use video content

Video marketing is now one of the fastest-growing and most in-demand forms of marketing for today’s brands.

Video content is now one of the fastest growing and most in-demand forms of marketing for contemporary brands. If your brand is not using it, here are five reasons to start implementing video marketing right now:

1. Video Content Can Boost Your SEO

Simply adding video to your website or landing pages can improve your content SEO value. Consequently, this will increase your click-through rates. Over 65% of business decision-makers visit a website after viewing a branded video. Relevant and quality video marketing can improve your brand’s SEO by instantly driving consumers to your homepage. Video can also increase your conversion rates. According to Hubspot, 39% of business decision-makers will contact a vendor after viewing a good-quality video commercial.

2. Video Makes Your Brand Memorable

According to a recent study by Hubspot, over 80% of people remember a video that they have watched in the last month. Video content is highly visual and auditory, which in turn, makes it easier for people to memorize it comparing to text-based content. If viewers remember your video marketing content, then it is very likely that they will also remember your brand which means an increase chance for purchase. Customers like to share videos that they enjoy, and this helps to expand your brand’s online audience.

Make your brand’s video content as memorable as possible and ensure that it is in line with your brand strategy. This means using in your video the same fonts, colors, graphics, logos and voice as they are in your corporate blogs and articles. Video content obviously do things that text cannot. However, it is also important for consumers to be able to recognize the style and format of your brand’s video among others online.

3. Video Commercial Performs Well Across all Devices

One of the biggest trends driving the digital marketing world is responsive design. If your brand’s content does not perform well on a given device or browser system, you can instantly lose traffic and suffer decreased conversions. Luckily, video content performs perfectly on all devices, including computers and mobile phones. So, it is more user-friendly and consumer-focused.

4. Video Content Is Easy to Go Viral

An estimated 92% of people who consume mobile videos share them with others. This is much higher share rate than any other type of content. A recent study by Simply Measured has shown that video is shared 1,200% more than links and texts combined. 60% of viewers will engage in a video post before a text post. This is why video content is a powerful tool for any brand willing to expand its reach online and obtain larger audiences.

5. Video Strengthens Your Brand Message

Using online video within your digital marketing strategy gives you the perfect opportunity to enhance your brand’s message and deliver your brand image directly to customers. Video marketing is the ideal tool to strengthen your brand identity and let consumers know who you are.