Video marketing is now one of the fastest growing and most in-demand forms of marketing for today’s brands. If you’re not using it to market your brand and/or small business, then you should be! Here are five smart reasons to start using video marketing now:
1. Video Marketing Can Boost Your SEO
Simply adding video to your website, landing pages and content offers can improve your brand’s SEO value and increase your click-through rates across the board. Over 65% of business decision-makers visit a website after viewing a branded video. Relevant and quality video marketing can improve your brand’s SEO by instantly driving consumers to your homepage. Video can also increase your conversion rates. According to Hubspot, 39% of business decision-makers will contact a vendor after viewing a branded video.
2. Video Content Makes Your Brand Memorable
According to a recent study by Hubspot, over 80% of consumers remember a video that they have watched in the last month. Video marketing is highly visual and auditory, which in turn, makes it far easier for consumers to remember than text-based content. If a consumer remembers your video marketing content, then it is very likely that they will also remember your brand which means an increase in sales and leads. Consumers typically like to share videos that they enjoy which can expand your brand’s online audience.
Make your brand’s video content as memorable as possible and ensure that they are in line with your brand strategy. This means keeping fonts, colors, graphics, logos and voice the same in your video marketing as they are in your blogs and articles. Videos obviously do things that text content cannot, but it is important for consumers to be able to recognize the style and format of your brand’s video online, as well.
3. Video Content Performs Well Across the Board
One of the biggest trends driving the digital marketing world is responsive design. If your brand’s content doesn’t perform well on a given device or browser system, you can instantly lose traffic and suffer decreased conversions. Luckily, video content performs well on all devices, including computers and mobile phones. As a result, the reach of video content makes it more user-friendly and consumer-focused.
4. Video Content Wants to Go Viral
An estimated 92% of people who consume mobile videos share them with others. This is much higher share rate than any other type of content out there. A recent study by Simply Measured showed that video is shared 1,200% more than links and texts combined. 60% of viewers will engage in a video post before a text post. This is why video content is a powerful tool for any brand wanting to expand its reach online or enjoy the benefits of larger audiences.
5. Video Marketing Strengthens Your Brand Message
Using online video within your digital marketing strategy gives you the perfect opportunity to enhance your brand’s message and drive your brand persona home to its consumers. Video marketing is the ideal tool to strengthen your brand identity and let consumers know who you are.