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  • Account Number

    A unique sequence of numbers assigned to a cardholder account that identifies the issuer and type of financial transaction card.

  • ACH

    Automated Clearing House. A regional organization used by member banks to electronically transfer funds between members.

  • Acquirer

    A licensed member of MasterCard and/or VISA (or its agent) which maintains merchant relationships, receives all bankcard transactions from the merchant, and initiates that data into an interchange system.

  • Acquiring Bank

    The bank that does business with merchants enabling them to accept credit cards. A merchant has an account with this bank and each day deposits the value of the day’s credit card sales. Acquirers buy (acquire) the merchant’s sales slips and credit the tickets’ value to the merchant’s account.

  • Ad Auction

    The algorithmic process whereby advertisers compete with one another to have their ad displayed.

  • Ad Copy

    The text part of a text ad. Also known as copywriting.

  • Ad Group

    The sub-level to a Campaign, this contains one or more ads and keywords to trigger the ad.

  • Ad Network

    A platform connecting advertisers with publishers who want to host their ads. The advertiser pays the network
    every time an agreed event takes place, such as an ad impression, a click or a sale. The network then shares the
    revenue generated from the advertiser with the publisher, after deducting the network fees.

  • Ad Rank

    Quality score (QS) multiplied by your maximum CPC bid determines how high on the search results your ad will show. The advertiser with the highest score gets the highest position.

  • Adjustments

    Used to process disputes or discrepancies with other financial institutions.

  • AdSense

    Google’s ad publishing platform that allows website owners to monetize traffic by placing ads served from Google’s Display Network.

  • Affinity Card

    A credit card issued in conjunction with an organization or collective group; for example, profession, alumni, retired persons association. The card issuer often pays the organization a royalty.

  • AMEX

    Abbreviation for American Express, an organization that issues travel and entertainment cards and acquires transactions.

  • Analytics

    Google Analytics is a web software tool that allows you to place a tag in your website code to track, view & learn about the traffic visiting all web pages where it’s been installed. This is done by logging in to google.com/analytics and creating a new property.

  • API

    Application programming interface, how a computer program talks to another program, database or computer.

  • App (Application)

    A program designed to run on smartphones, tablets and other mobile devices.

  • ATM Interchange Fee

    The fee paid to the Acquirer Member by the Issuer Member for a STAR ATM Transaction as established from time to time by the STAR Network.

  • ATM System

    The telecommunications and processing system operated by or on behalf of an Acquirer Member to process STAR Transactions initiated through the Acquirer Member’s STAR ATMs or STAR POB Terminals. The ATM System includes all elements of the processing system from the ATM or POB Terminal to the interface with the STAR Switch.

  • Audience

    Either your target market, or referring to a group of users who have your cookies saved in their web browser (see remarketing below).

  • Audio / video capture

    Refers to the recording of audio and/or video.

  • Authentication

    The process by which Authentication Tokens are verified to establish the identity of a STAR Account Holder.

  • Authorization

    The act of ensuring the cardholder has adequate funds available against his or her line of credit. A positive authorization results in an authorization code being generated, and those funds being set aside. The cardholder’s available credit limit is reduced by the authorized amount.

  • Avatar

    An image used to represent a person, business or organisation on social media.

  • Average Position

    On the search network, up to 7 ads will show on the Search Engine Results Page (SERP). Average position of your ads describes where your ad ranks on average. A 1.0-3.0 average position is desirable because that means your ad was at the top of the page when it fired and had the best chance to be seen and clicked.

  • Backup & recovery

    The activity by the IT department or office that ensures regular backing up of data, including files and documents (on separate systems) so that they can be recovered in case of calamity.

  • Bank Routing Number

    The first nine digits that appear across the bottom of a personal check; they identify the financial institution.

  • Bankcard

    A financial transaction card (credit, debit, etc.) issued by a financial institution.

  • Banner Ad

    A form of advert found on web pages and mobile applications, available in a variety of formats (such as images, animated GIFs and rich media).

  • Batch

    The accumulation of captured (sale) transactions waiting to be settled. Multiple batches may be settled throughout the day.

  • Batch Processing

    A type of data processing and data communications transmission in which related transactions are grouped together and transmitted for processing, usually by the same computer and under the same application.

  • Biometric

    Authentication technology that relies on measurement of physical characteristics, such as fingerprint, eye or facial identification.

  • Blog

    A regularly updated website with posts written by an individual or a business, typically in a conversational style and focused on a specific subject.

  • Bounce or Bounced Visit

    When a user visits a page on your site and leaves without interacting with it or clicking through to another page. A Bounce Rate is calculated by dividing bounced sessions by total sessions and can be used as a relevance indicator.

  • Branded Search

    Bidding on your own brand or business name search. Branded terms often have a very high CTR, and therefore a high quality score and low cost. Eg: “Best Western Vancouver” is a branded search, whereas “Hotels in Vancouver” would be a non-branded search.

  • Broad Match Keyword

    A keyword that will trigger your ad for that term, similar phrases, synonyms, or spelling variations. These keywords provide the lowest level of control, but the largest potential reach.

  • Broad Match Modified Keyword

    A middle ground between broad and exact match keywords. Formatted as a plus sign in front of your +keyword or +keywords. The plus sign is the modifier, which requires the keyword to be in the query for the ad to fire. Very powerful stuff.

  • Browser

    A computer program used to navigate the Internet on computers, tablets and smartphones. Examples include Chrome, Firefox, Internet Explorer and Safari.

  • Business Day

    A day on which a Federal Reserve Bank to which a Member may send applicable items for presentment is open for business, other than a state bank holiday.

  • Call Extension

    On mobile, a call button is placed with your search ad, allowing the user to tap to call directly from the search results page. These calls can be tracked to better understand ad performance of Return On Ad Spend (ROAS).

  • Call To Action (CTA)

    The next step you want your user to take on your landing page, usually in the form of a CTA button. (eg: “buy now” “contact us”).

  • Callout Extension

    An ad extension consisting of 1-25 characters of non-clickable text. Usually used for highlighting specific products, services, or promotions.

  • Campaign

    The top level of ad account structure. The campaign is where you specify targeting, budgets, scheduling, bid strategy and more.

  • Capture Date

    The date on which a transaction is processed by an acquirer.

  • Card Issuer

    The financial institution or retailer that authorizes the issuance of a card to a consumer (or another organization), and is liable for the use of the card. The issuer retains full authority over the use of the card by the person to whom the card is issued.

  • Card Issuer

    Any bank or organization that issues, or causes to be issued, bankcards to those who apply for them.

  • Card Issuer

    Any organization that uses or issues a personal identification number (PIN).

  • Card or token

    Refers to a smartcard or token that is used for authentication of and authorisation by users.

  • Card Verification Code (CVC)

    A unique value calculated from the data encoded on the magnetic stripe of a MasterCard card, validating card information during the authorization process.

  • Card Verification Value (CVV)

    A unique value calculated from the data encoded on the magnetic stripe of a VISA card, validating card information during the authorization process.

  • Cardholder

    The person to whom a financial transaction card is issued or an additional person authorized to use the card.

  • Cash Advance

    An amount advanced by a bank teller (or ATM) to a bankcard holder against the cardholder’s line of credit.

  • Cash Back

    An optional feature of a Purchase whereby all or part of the Purchase is returned as cash to the Cardholder.

  • Chargeback

    A transaction that is challenged by a cardholder or card issuing bank and is sent back through interchange to the merchant bank for resolution.

  • Chargeback Period

    The number of calendar days (counted from the transaction processing date) during which the issuer has the right to charge the transaction back to the acquirer. The number of days varies according to the type of transaction from 45 to 180 days.

  • Chatbot

    A computer program that simulates human conversation often over the Internet.

  • Check Verification

    A service provided in which a merchant accesses a national negative file database through their terminal/register to verify or authorize the person has no outstanding bad check complaints at any of the member merchants. This is not a guarantee of payment to the merchant.

  • Chip

    A small square of thin semiconductor material, such as silicon, that has been chemically processed to have a specific set of electrical characteristics such as circuits storage, and/or logic elements.

  • Clearing Account

    An account at the clearing bank that will receive a member’s credit or debit for net settlement.

  • Clearing Bank

    A bank designated by the member to receive the member’s daily net settlement advisement. The clearing bank will also conduct funds transfer activities with the net settlement bank and maintain the member’s clearing account. This bank may be the member itself.

  • Click-Through-Rate (CTR)

    The percentage of time your ad is clicked. Calculated by ad clicks divided by ad impressions.

  • Cloud storage

    Storage for documents and other files that is located somewhere on the internet, rather than on local file servers, and can be accessed from anywhere.

  • Compliance

    The procedure a VISA or MasterCard member may use to resolve a dispute between members when no chargeback reason code applies. The challenging member must prove financial loss due to a violation of MasterCard and/or VISA rules by the other member.

  • Content

    The digital material available to users, via text, video, audio, images, etc.

  • Content management

    The management, including the creation, editing, upload, deletion, of content on a website or intranet.

  • Content Marketing

    Creating online content such as blogs, videos or infographics to attract and engage a defined audience.

  • Conversion

    A conversion takes place when a user takes a desired action. (ex. submitting a form, registering an account, phone call, or purchase)

  • Conversion Optimization

    The process of improving your digital strategy in order to increase the percentage of visitors who complete your goals.

  • Conversion Rate (CR)

    This is the rate at which people convert on your site or landing page. Divide total sessions by total conversions to calculate a conversion rate.

  • Cookie

    Data that is stored in a user’s browser containing information about visits to a particular website.

  • Cost-Per-Click (CPC)

    This is the dollar amount that you will pay per each click on your ad. Bidding is always done using CPC on the search network, and is often used on the Google Display Network as well.

  • Cost-Per-Thousand / Cost-Per-Mille (CPM)

    The cost for 1000 impressions. As an alternative to CPC bidding, you can bid by CPM. CPM bidding can provide different results than CPC bidding when using display advertising. CPM is universally used in digital media buys as a cost metric.

  • Counterfeit Card

    A plastic card which has been fraudulently printed, embossed or encoded to appear to be a genuine bankcard, but which has not been authorized by MasterCard or VISA or issued by a member. A card originally issued by a member but subsequently altered without the issuer’s knowledge or consent.

  • Crawler or Spider

    A program designed to systematically browse content on the Internet and collect information about it to help searchers find what they’re looking for.

  • Credit Account

    An Access Account which provides for the advance of cash, merchandise or other commodity, in the present, in exchange for a promise to pay a definite sum at a future date, usually with interest.

  • Credit Card

    A plastic card with a credit limit used to purchase goods and services and to obtain cash advances on credit for which a cardholder is subsequently billed by the issuer for repayment of the credit extended.

  • Credit Limit

    The maximum amount the cardholder may owe to the issuer on the card account at any time.

  • CSV

    A comma separated values spreadsheet document.

  • Data centre

    Dedicated housing for computer servers and associated equipment.

  • Data Encryption

    The process of transforming processing information to make it unusable to anyone except those possessing special knowledge, usually referred to as a key.

  • Database

    A collection of data organized and designed for easy access, e.g., a collection of customer names and addresses.

  • Debit

    A charge to a customer’s bankcard account.

  • Debit Card

    Any card that primarily accesses a Deposit Account.

  • Debit Transaction

    A bankcard used to purchase goods and services and to obtain cash, which debits the cardholder’s personal deposit account.

  • Decline

    The denial of an Authorization Request by, or on behalf of, an Issuer Member.

  • Declined

    The denial of an Authorization Request by, or on behalf of, an Issuer Member.

  • Deposit Account

    An Access Account, other than a Credit Account, maintained by a Member for processing transactions. Deposit Accounts include checking, NOW, savings, share draft, and such other depository accounts as are legal under Applicable Law.

  • Deposit Credit
  • Desktop

    A nonmobile computer.

  • Digital archive

    A repository that stores one or more collections of information in digital format with the intention of providing long-term access to the information.

  • Digital format

    Any format for a document (or similar) that is saved on a computer, server or retrieved from the internet.

  • Discount Rate

    An amount charged a merchant for processing its daily credit card transactions.

  • Display Ad or Banner Ad

    Image ads, displayed on different websites that are a part of the Google Display Network (or other ad distribution networks). They come in various sizes, and can be static or animated.

  • Display Ad Placement

    A website on the Google Display Network where your ad appears. Can also refer to where physically on a page an ad is placed.

  • Document management

    Refers to the management of documents in electronic format, where documents are created, stored, uploaded, searched, retrieved, shared, versioned using a dedicated tool or system (such as a document management system).

  • Document repository

    Electronic storage facility for documents, which allows for their classification, indexing, the addition of metadata, searching, retrieval and sharing etc.

  • Document standards

    A pre-defined set of rules which state what document file types and formats are to be used.

  • Doing Business As (DBA)

    Refers to the specific name and location of the merchant establishment where credit card purchases are made.

  • DTD

    Document Type Definition (DTD) which defines the underlying building blocks of an XML document.

  • Dynamic Remarketing

    Based on your interactions with a website or app, advertisers may target you with content specific to your behaviour. This is commonly used with eCommerce websites with a large product inventory.

  • E-Check

    The electronic equivalent of a paper check.

  • E-commerce

    The sale of products and services online

  • e-consultation

    An electronic (internet-based) consultation tool or platform.

  • e-learning

    Learning which is facilitated by ICT tools, and where an in-person trainer or facilitator is not necessary. May include self-paced computer based training, online lectures etc.

  • e-petition

    An electronic (internet-based) petition.

  • e-resource

    Any resource that the library provides access to in an electronic format.


    Electronic document and records management system.

  • Electronic Banking

    A form of banking in which funds are transferred through an exchange of electronic signals between financial institutions, rather than an exchange of cash, checks or other negotiable instruments.

  • Electronic Bill Payment (E-pay)

    An alternative to paper checks for paying bills. Consumers can use PCs, telephones, screen phones or ATMs to send electronic instructions to their bank or bill payment provider to withdraw funds from their accounts and pay merchants. Payments may be made either electronically or by a paper check issued by the bill payment provider.

  • Electronic Check Acceptance or ECA

    A system that captures banking information off a paper check and converts it into an electronic item processed through the Automated Clearing House network. With ECA, checks are processed similarly to credit cards, and the paper check is returned to the consumer at the point of sale.

  • Electronic Commerce (E-commerce)

    The transacting of business electronically rather than via paper.

  • Electronic Funds Transfer (EFT)

    A transfer of funds between accounts by electronic means rather than conventional paper-based payment methods. EFT is any financial transaction originating from a telephone or electronic terminal, or from a computer or magnetic tape.

  • Electronic resource management

    The management of resources in electronic format, where also their classification, search and retrieval is enhanced.

  • Email

    Electronic mail.

  • Email Marketing

    The process of using email messages to share information and promote products and services.

  • EMV

    EMV, or EuroPay, MasterCard and Visa, is a microchip-based technology designed to reduce fraud at the point-of-sale. Banks are beginning to issue payment cards with these embedded chips, which also support contactless payments.

  • Encryption

    The technique of scrambling data automatically in the terminal or computer before data is transmitted for security/anti-fraud purposes.

  • Exact Match Keyword

    The user must enter the exact keyword phrase when searching in order to trigger the ad. This keyword match type offers the highest level of control for the advertiser. In Adwords these are entered as [keyword].

  • Financial Institution

    Any organization in the business of moving, investing or lending money, dealing in financial instruments, or providing financial services. Includes commercial banks, thrifts, federal and state savings banks, saving and loan associations, and credit unions.

  • Frequency

    For display advertising, frequency will tell you how many times a user has seen your ad on average.

  • Frequency Capping

    A function that allows you to control the maximum number of times you want your audience to see your ad.

  • Funding

    Refers to the payment to a merchant for his submitted deposits.

  • Funds Transfer System

    A wire transfer network, ACH, or other communication system or clearing house or association of banks in which First Data’s Clearing/Funding Bank is a member and through which a payment order by a bank may be transmitted. Includes: SWIFT, CHIPS, Fedwire, the National Association of Clearing House Associations, MasterCard and VISA.

  • Goal or Conversion

    The action you want visitors to perform. Examples include e-commerce purchases, form submissions, phone calls, and video views.

  • Google Display Network (GDN)

    A network of websites that monetize their traffic by allowing Google to place display ads in different formats on them.

  • Google Shopping Campaign

    This ad format is set up with a linked Google Merchant Center feed that allow ecommerce products (not services) to be shown with pictures in Google search results on the search network. Also known as Product Listing Ads (PLA).

  • Google Tag Manager (GTM)

    If your website contains a number of tracking tags. Google Tag Manager allows multiple tags and tracking to be managed through one “container” tag. Once installed, tags can be managed from the user interface rather than having to update code manually. Impression: Any time an ad is loaded on a page is considered an impression. This applies to search, display or video ads.

  • Home Page

    The introductory or “main” page of a website.

  • HTML

    Hypertext Markup Language. A language used by web developers to create websites.

  • HTML

    Hypertext markup language: a web page.

  • ICT

    Information and Communication Technologies.

  • Identity management

    Administrative activity performed by the IT department or office that ensures the identification of individuals (e.g. MPs, staff, visitors) and managing their access to building premises and electronic resources.

  • Impression Share (IS)

    The percentage of auctions your ad was qualified for and was displayed. If your ad has less than 100% impression share, it is because it didn’t rank high enough or your campaign didn’t have enough available budget. Search Lost (Rank) and Search Lost (Budget) breaks this metric down into 2 groups.

  • Impressions

    The number of times an advert is displayed.

  • In-Stream Ads

    YouTube video ads that appear before a selected video. Cost-Per-View (CPV) billing is used, but the advertiser only pays if more than 30 seconds of the ad is watched.

  • Index

    A searchable catalogue of web pages and digital content used by a search engine to provide relevant results.

  • Interchange

    The domestic and international systems operated by VISA and MasterCard for authorization, settlement and the passing through of interchange and other fees, as well as other monetary and non-monetary information related to bankcard activities.

  • Interchange Fee

    Fees paid by the acquirer to the issuer to compensate for transaction-related costs. VISA and MasterCard establish interchange fee rates.

  • Internal network

    Network and cabling infrastructure which ensures transmission of data within a building / organization. Also known as local area network (LAN). Internal network is not necessarily web-based. See also intranet.

  • Internet

    The public internet.

  • Intranet

    An internal website that is private (only accessible to parliament staff and members) and not open to the public.

  • Invalid Clicks

    Fraudulent, suspicious, or inadvertent clicks. Google credits invalid click activity back to your account.

  • Issuer/Issuing Bank

    The financial institution (a licensed member of MasterCard or VISA) which holds contractual agreements with and issues cards to cardholders.

  • IT

    Information Technology.

  • Japanese Credit Bureau (JCB)

    Issuers of the JCB card.

  • JSON

    JavaScript Object Notation is way to describe information so it can be read, exchanged and written between computer programs, databases and servers.

  • Keyword

    A word or phrase that is selected and bid on within a campaign.

  • Landing Page

    The page a user lands on after clicking an ad. The landing page’s relevance to the ad plays an important role in campaign effectiveness.

  • Laptop

    A portable (laptop) computer.

  • Lead

    A communication received to a business from a prospective customer. Usually the person who calls or submits a form on a marketing landing page.

  • Link

    A text or image that provides a link from one web page or website to another.

  • Local workstation

    Individual PC (desktop) computer.

  • Location Extension

    This ad enhancement allows the user to see the location of your business right from search. This can be added manually or by linking your Google My Business page.

  • Magnetic Information Character Recognition (MICR)

    Imprinted banking numbers (routing/transit number, checking account number, check number) at the bottom of the check.

  • Magnetic Stripe

    A stripe (on the bankcard) of magnetically encoded cardholder account information affixed to a plastic card.

  • Mbits

    A data transfer rate in megabits per second.

  • Member

    A financial institution which is a member of VISA USA and/or MasterCard International. A member is licensed to issue cards to cardholders and/or accept merchant drafts.

  • Merchant

    A retailer, or any other person, firm, or corporation that, according to a Merchant Agreement, agrees to accept credit cards, debit cards, or both, when properly presented.

  • Merchant Acquirer

    A member that has entered into an agreement with a merchant to accept deposits generated by bankcard transactions; also called the acquirer or acquiring bank.

  • Merchant Agreement

    The written contract between merchant and acquirer who detail their respective rights, responsibilities and warranties.

  • Merchant Bank

    The bank that does business with merchants enabling them to accept credit cards. A merchant has an account with this bank and each day deposits the value of the day’s credit card sales. Acquirers buy (acquire) the merchant’s sales slips and credit the tickets’ value to the merchant’s account.

  • Merchant Number

    A number that numerically identifies each merchant to the merchant processor for accounting and billing purposes.

  • Messaging

    Short messages on computers and mobile phones, using tools such as Whatsapp.

  • MICR Number Method

    A check authorization procedure that uses the bank routing/transit numbers, checking account numbers and check number encoded along the bottom of the check.

  • Natural Listings or Organic Listings

    Results from a search engine that are not paid adverts.

  • Negative Keyword

    A keyword you choose to prevent your ad from firing on specifically. Used to increase relevance by excluding your ads from showing on irreverent searches.

  • Net Payment

    Payment to the merchant for sales drafts less credits minus the appropriate discount fee.

  • Net Revenue

    Discount income less interchange expense.

  • Net Settlement

    The settlement, through an actual transfer of funds, of the net effect of a series of financial transactions involving customers of two or more banks.

  • Netbook

    Smaller and lighter laptop, designed to be used with internet access and cloud storage.

  • Network

    A computer network which allows connected computers to exchange data, access and share resources.

  • Network operations

    All activity performed by the IT department or office, to maintain the network so that it remains reliable and secure.

  • New Visitors

    Visitors to your site who previously did not have a browser cookie from your website.

  • Non-Bank

    In a payment system, a financial institution not offering retail banking services.

  • Open access

    Free, immediate and public access of institutional data and documents.

  • Open data

    Data that is provided in ‘machine readable’ format to the public through the internet.

  • Open source software

    Software where the programming code (source code) is made publicly and freely accessible for others to use, study, change and re-use (as opposed to proprietary software, which requires permission from the software license holder to do the above).

  • Operational systems

    IT systems which are currently in operation.

  • Originator

    A financial institution that initiates a wire transfer or automated clearing house (ACH) payment.

  • Outlet

    One location of a chain.

  • Paid Listings

    Advertisements that appear on search engines results pages.

  • Paper

    Sales slips, credit slips, cash disbursement slips and other obligations indicating use of a card or a card account. Also referred to as “media”.

  • Pay Per Click (PPC)

    Any form of advertising that refers to the PPC model for bidding.

  • Payment Gateway

    An e-commerce application service provider service that authorizes payments for e-businesses, online retailers, or traditional brick and mortar businesses. It is equivalent to a physical point of sale terminal located in most retail outlets.

  • Payment System

    A set of instructions and procedures used for the transfer of ownership and settlement of obligations arising from the exchange of goods and services.

  • PC

    A personal computer (usually refers to a desktop computer).

  • PDF

    Portable document format, created by Adobe Acrobat or similar.

  • Phrase Match Keyword

    This match type must be present exactly as typed in a search query to trigger an ad. In Adwords these appear as “keyword”. For example, the Phrase Match Keyword “vancouver lawyer” would work for the search ‘How to hire a Vancouver lawyer today’. It would not be eligible for the search ‘Vancouver injury lawyer’. 

  • PIN (Personal Identification Number)

    The confidential individual number or code used by a cardholder to authenticate card ownership for ATM or POS terminal transactions.

  • PIN Authorization Request

    A procedure enabling the issuer to validate cardholder identity by comparing the PIN to the account numbers.

  • PIN Pad

    A Tamper Resistant Security Module that enables a Cardholder to enter his or her PIN at a Terminal.

  • PIN Verification

    A procedure utilized by or on behalf of the Issuer Participant to verify the identification of the Cardholder as a result of the use of the PIN upon receipt of a Transaction request.

  • Placement

    These are specific website placements where your ads have or where you want your ads to appear within the Google Display Network.

  • Point of Sale (POS)

    The location of a merchant where the customer makes a purchase.

  • Point-of-Sale System

    An electronic system that accepts financial data at or near a retail selling location and transmits that data to a computer or authorization network for reporting activity, authorization and transaction logging.

  • POS Terminal

    A device placed in a merchant location that is connected to the bank’s system or authorization service provider via telephone lines and is designed to authorize, record and forward data by electronic means for each sale.

  • Prepaid Cards

    A reloadable or non-reloadable debit card that allows the holder to only spend up to the amount that has been pre-deposited into the account.

  • Preservation

    Refers to digital preservation, which is the process of converting information from paper-based to digital formats so that it remains accessible and usable.

  • Price Extension

    Shows prices of goods or services as an extension to the main body of a search ad. See here for more details

  • Processor

    An organization that is connected to VISANet and or Banknet and provides authorization and/or clearing and settlement services on behalf of a member.

  • Quality Score

    Each keyword will have a quality score between 1 – 10 that acts as an indicator for relevance. Quality score plays an important role in campaign performance. Quality scores can be improved on, and will allow you to be more competitive in ad auctions. Relevance: The number one driving force to the success of any campaign. Relevance is the extent of which we can match the user needs with the product or service.

  • Ranking

    A listing’s position on a search engine results page.

  • Reason Code

    A code used to provide additional information to the receiving clearing member regarding the nature of a chargeback, subsequent presentment, fee collection, funds disbursement, or request for a source document.

  • Receipt

    A hard copy description of the transaction that took place at the point-of-sale, containing at minimum: date, merchant name/location, primary account number, type of account accessed, amount, reference number, and an action code.

  • Recurring Transaction

    A transaction charged to the cardholder (with prior permission) on a periodic basis for recurring goods and services, i.e., health club memberships, book-of-the-month clubs, etc.

  • Reference Number

    A twenty-three (23) position number assigned by the acquiring member and used to identify a transaction.

  • Remarketing

    A strategy used to target users who have previously been on your website. Within AdWords you can remarket to users with the search network, display network, and Youtube. Learn how to set up remarketing here.

  • Remarketing List

    When you define an audience of users in Google Analytics (ex. All Users from the past 365 days, Users who visited a specific page within the last 30 days, Users who completed a conversion) they are automatically added to a remarketing list in AdWords if the two accounts are linked. You can then choose a list of users you’d like to advertise to specifically.

  • Remittance Information

    Information required by the biller to post customer bill payments effectively.

  • Remote access

    A way of securely connecting to the internal network (or intranet) from outside.

  • Requirements

    Refers to software or system requirements, which are often formulated at the beginning of the system development process, and outlines what the system should be doing.

  • Return on Investment (ROI)

    A calculation an advertiser uses to try to identify if their online marketing campaigns are profitable. One common formula used for calculating ROI is the following: return on investment = (gain from investment – cost of investment) / cost of investment.

  • Router

    A computer networking device to forward data to other devices.

  • RSS

    Rich Site Summary but often called Really Simple Syndication is a set of standard web formats used to publish frequently and which can be read by a program or computer.

  • Sales Draft

    Paper documentation of a transaction. Also called a sales slip, charge slip or hard copy.

  • Schema

    A technical description of an XML file that tells a computer how to interpret and display data.

  • Search Engine

    A tool that indexes and returns relevant digital content in response to users’ keywords. Popular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu, Yandex and more.

  • Search Engine Marketing (SEM)

    A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers.

  • Search Engine Optimization (SEO)

    The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic —or unpaid—search engine results.

  • Search Engine Results Page (SERP)

    The first page of results provided by a search engine (Google, Bing, Yahoo, etc) for a given search query.

  • Search Query

    A user-defined phrase entered into a search engine to begin a search.

  • Search Volume

    Total amount of search queries (or specific search queries) made on a search engine within a set time period.

  • Security Compliance Review

    A review that is based on an approved checklist and that is performed by a Member’s or Processor’s Approved Auditor to verify the Member’s or the Processor’s compliance with these Rules.

  • Server

    A computer on your network that hosts data and applications.

  • Session or Visit

    A group of interactions that take place on your website within a given time frame. For example, a single session can contain multiple page views and e-commerce transactions.

  • Settlement

    As the sales transaction value moves from the merchant to the acquiring bank to the issuer, each party buys and sells the sales ticket. Settlement is what occurs when the acquiring bank and the issuer exchange data or funds during that function.

  • Settlement Statement

    A document issued to the merchant, indicating the sales and credit activity, billing information, discount fee and chargebacks (if any) occurring during a particular time frame (one week, one month).

  • Shared drive

    A common electronic storage place or folder which can be used by several people. Shared drives can be hosted on an internal network or in the cloud.

  • Shopping Cart Software

    Shopping cart software allows the cardholder to select items from an online store and place them in a virtual shopping basket or shopping cart. The shopping cart remembers which items are selected while the cardholder views other items within the virtual storefront, keeps a running total, and may calculate taxes and shipping. The items in the shopping cart are eventually ordered if the cardholder chooses.

  • Sitelink Extension

    An ad extension consisting of links to (ideally) relevant pages of your website. They can have accompanying text, although they won’t show the text every time due to Google’s automated ad formatting.

  • Smart Card

    A plastic card resembling traditional credit or debit cards that contains a computer chip; the chip is capable of storing significantly more information than a magnetic stripe.

  • Smartphone

    A mobile phone that is capable of accessing the internet and running applications, such as iPhone, Android or Windows.

  • Social Media

    Content such as text, images, or videos, created by individuals and shared across the Internet.

  • Social Network

    A community of individuals creating and sharing content.

  • Start Up Kit

    Supplies shipped to new merchants including sales slips, credit slips, batch header tickets, return envelopes, VISA/MasterCard decals, merchant plastics, imprinter slugs and instructional materials.

  • Structured Snippet Extension

    An ad extension where similar items of non-clickable text are listed together. For example Locations, Types, Styles, Featured Locations. Categories available to use are set by Google.

  • Submission

    The process of sending batch deposits to Merchant Services for processing. This may be done electronically or by mail.

  • Support Documentation

    The forms necessary to effect a chargeback processing cycle, and any additional material to uphold a dispute.

  • Switch

    A computer networking device to receive, process and forward data.

  • Tablet

    A tablet device, such as an Apple iPad.

  • Telephone Bill Payment

    A service that permits a customer to pay bills electronically. The customer gives a corporation the authority to debit his or her account for a specific amount or within a specified range of amounts.

  • Third-Party Processing

    Processing of transactions by service providers acting under contract to card issuers or acquirers. First Data is a third-party processor.

  • Traffic Acquisition

    The process of attracting visitors—often referred to as traffic to websites, mobile apps and other digital assets.

  • Transaction

    Any event that causes a change in an organization’s financial position or net worth, resulting from normal activity. Advance of funds, purchase of goods at a retailer or when a borrower activates a revolving line of credit. Activities affecting a deposit account carried out at the request of the account owner. One example of a transaction is the process that takes place when a cardholder makes a purchase with a credit card.

  • Transaction Date

    The actual date on which a transaction occurs. Used in recording and tracking transactions.

  • Transaction Fees

    Service costs charged to a merchant on a per-transaction basis.

  • UCommerce

    Short for Universal Commerce, UCommerce is the intersection of online, kiosk, and in-store payment enablement, incorporating social media and near-field communications. With UCommerce, the mobile device is at the center of the user experience.

  • Uniform Resource Locator (URL)

    The unique address of a page or piece of digital content on the Internet.

  • Unique Visitor

    A single visitor to a website during a specific period of time.

  • Usability

    The level of user-friendliness of systems. Usability can be tested during the software/system development process (through usability testing).

  • User-Generated Content (UGC)

    Content created by users of an online platform such as videos, comments or posts.

  • Viewability and Viewable CPM (vCPM)

    Viewability refers to whether online ads are in the visible part of a user’s screen for a minimum period of time. These measurement standards are designed to provide more transparency to advertisers. A ‘viewable’ banner ad has at least 50% of the ad appear on a user’s screen for at least 1 second. For large format ads, it’s 30% for 1 second. When bidding on display ad placements, all CPM-based bids now use vCPM. This means advertisers don’t pay for an impression unless their ad is actually viewable by the user.

  • Virtual Reality

    Computer-generated simulation of a three-dimensional environment with which you can interact using equipment such as headsets, sensors or joysticks.

  • Virtual server

    A virtual server is a server that shares hardware and software resources with other operating systems (OS), versus dedicated servers. Because they are cost-effective and provide faster resource control, virtual servers are popular in Web hosting environments.

  • Vlog

    The video version of a blog, where updates are new videos rather than written posts.

  • Voice communications

    All telephony and internal audio transmissions.

  • W3C

    An industry consortium that promotes standards for the evolution and interoperability of the web.

  • Web Analytics Tools

    The analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns.

  • Web services

    The way two digital devices communicate with each other over a network (intranet or internet), a web service is a software function that uses a machine-processable format.

  • Webcasting

    The live broadcasting of audio or video streams over the internet. Also known as (audio or video) streaming.

  • Website

    A set of pages or documents that are made available to the public through the internet.

  • WiFi (or Wi-fi)

    A wireless connection to the internet and/or the internal network from a computer, mobile phone or tablet.

  • Workflow capability

    A system with workflow capability is able to manage one or more processes (workflows) to ensure consistency in execution.

  • XLS

    A Microsoft Excel spreadsheet document.

  • XML

    eXtensible Markup Language is a way of annotating a document or set of data so that it can be read and understood by a computer.

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